Young adults with discretionary income are the target market for you to sell photography online!

by admin on January 30, 2011

Online shopping is a swiftly expanding opportunity in all markets, even photography. If you decide to sell photography online, you'll be happy to see that only about 75% of internet users make purchases online. And of the 25% that are holding out from online shopping? Age and socioeconomic status are the two factors that contribute to not purchasing online. In the event photography industry, let's face it, clients tend to be young to middle aged adults (they're the ones getting married and having children, the two single most common event photo subjects). Also, those individuals hiring a professional photographer tend to have discretionary income, and are more likely to take you up on the offer to sell photography online! Good news for photogs moving towards a heavy online proofing presence!

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